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CASE STUDY
In May 2020, in partnership with A/Maze Escape Game in Montreal, Canada, the outdoor escape game "The Secret of The Lachine Canal" was successfully launched.
The Game
This historical outdoor escape game is dedicated to the history of the Lachine Canal as one of the most popular city attractions for residents and visitors of Montreal.

The story of the game is based on the legacy of John Redpath, the pioneer of the industrial movement in Montreal of the 19th century.
Description
The game starts at one of the A/Maze indoor locations where teams, separated by different time slots, are getting briefing and game props. The game has 14 puzzles spread within 2.5 km walking distance. The duration of the game is 1 h 30 mins - 2 h 30 mins with the average complete timing of 2 hours. Following COVID-19 regulations the game takes place fully outdoor without any game agents on the way.
Performance
With the average price of 15.5$ (Canadian dollar) per person and 4 game days a week, 175 teams played the game in June which gives the client more then 500 unique customers. 80 teams played in less than a month of July. Starting from August, the game will be available 7 days a week.
Projections
The game was launched one month before all other indoor escape games were allowed to be opened. However, it remains very popular even after the most COVID-19 safety measures were lifted. With the help of this new outdoor escape game, A/Maze got a chance to expand its business capacity with a brand new product in its portfolio.
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or learn more how to start your games
Feel free to write, call and visit us. We really love to communicate with our clients.
3550 St-Jacques street, Montreal, H4C 1H2
Phone: 1.514.433.0710
Email: master@racemtl.com
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